Goals & Values



  • To provide training and development services with international standards and 
 innovative methodology that uses technology and community participation in development.
  • To contribute to the development of research and development studies.

  • To provide an exemplary institutional model for sustainable work.

  • Holding, organizing and preparing training and development activities 
and various consultations (courses, programs, workshops, conferences, forums,
coordination and community activities) in a distinctive manner using advanced tools,
modern technology and creative idea.     
  • Gain the satisfaction and happiness of our customers through the commitment to quality and continuous improvement.


  • Flexibility with our customers, suppliers, and community

  • The integrity that reflects the highest standards of professional ethics in all aspects of our business, openness, honesty, and commitment.

  • Continuity by providing regular work through lifelong learning and continuous self-improvement.

  • Professional safety by providing all the sophisticated work methodology that increases
the development of the abilities and skills of beneficiaries.
  • Creativity and innovation in the quality of service delivery.
Our Mission

Providing training services and effective development methodologies that keep abreast of 
technological developments and developments at a professional, innovative and forward-looking
level that meets the aspirations of our clients in the governmental and private sectors

Our Vision

To be one of the top 10 training and development institutions in the Arab world in the provision of development
services, consulting and training in 5 years.